Destinate means to destine, design or choose. These are our primary goals - to help businesses improve by designing, implementing and maintaining information and personnel management processes that make a real difference to the organisation.

Customers
We believe that small to medium sized enterprises often lack the resources at management level to reliably and consistently monitor and improve productivity, efficiency and profit. This is particularly important where the collection and communication of business information is critical to improve results. We combine business management information with structured performance management systems to bring about continuous improvement in the performance of individuals and teams.

People
Our principal, David McDonald, has 20 years experience in business management, combining financial and management accounting skills with HR experience to bring about organisational improvement. Consulting to small businesses and working at senior management level, his experience includes working with motor dealers, industrial supply and service organisations as well as businesses in construction, manufacturing and service.

Organisation
Destinate is a small consultancy, providing personalised service to businesses that are able to identify and value the benefits of acheiving improved performance by utilising outside services. We are able to integrate into existing management teams and build new teams by providing assistance, not just advice.